# Joey — Din Digitale Mestersvend

## What is Joey?

Joey er en AI-drevet kommunikationsplatform bygget til danske håndværkere. Den samler kundekommunikation, tilbudshåndtering og forretningsoverblik i ét system — med en AI-assistent der kender din prishistorik, dine kunder og din økonomi.

Joey is not a traditional CRM. It is a communication platform combined with a customer and lead overview tool, designed specifically for the way Danish tradesmen work — from the van, from the job site, and from the kitchen table in the evening.

## Who is Joey for?

Danish tradesmen (håndværkere) running companies with 1-15 employees:
- Tømrere (carpenters)
- Murere (masons)
- VVS'ere (plumbers)
- Elektrikere (electricians)
- Tækkemænd (thatchers)
- Malere (painters)

## Core Problem

Danish tradesmen spend 10+ hours per week on admin work — writing quotes, answering emails, chasing invoices — instead of doing the work they love. They lose 2-3 leads per month from slow responses and underprice 1 in 5 jobs from guesswork.

## How Joey Solves It

### AI Pricing Brain (Prisoraklet)
Upload your historical quotes as PDFs. Joey extracts every price, material, area, and project type. Ask "hvad koster et nyt tegltag på 120m2?" and get a price estimate in 10 seconds based on YOUR data.

### Customer Overview (Kundeoverblik)
Full CRM with pipeline stages: Lead, Kontaktet, Tilbud Sendt, Accepteret, I Gang, Afsluttet, Faktureret. See every customer's complete history.

### Quote System (Tilbudssystem)
Create professional quotes with line items, templates, and PDF generation. AI can draft quotes based on historical data. Track status through the lifecycle.

### Email Integration
Gmail and Outlook sync. All emails automatically linked to the right customer. Send emails from Joey.

### e-conomic Integration
Sync customers, invoices, and payment status. Ask the AI "hvem skylder os penge?" without opening e-conomic.

### AI Chat Assistant
A chat interface that knows your entire business. Ask questions, get data, take actions. Danish-language. Asks for approval before sending anything.

## Pricing

All prices in DKK, ex. moms (25% Danish VAT). Founder pricing is permanent for the first 50 companies.

### Svend (solo tradesman)
- 1 user
- Normal: 599 kr/md | Founder: 249 kr/md
- Annual: 479 kr/md | Founder annual: 199 kr/md
- Includes: Customer overview, AI assistant, email sync, quotes, e-conomic integration

### Mester (growing team)
- Up to 5 users
- Normal: 1.299 kr/md | Founder: 499 kr/md
- Annual: 1.039 kr/md | Founder annual: 399 kr/md
- Adds: AI pricing brain (Prisoraklet), shared inbox, AI email drafts, financial overview

### Vækst (scaling company)
- Up to 15 users
- Normal: 2.499 kr/md | Founder: 999 kr/md
- Annual: 1.999 kr/md | Founder annual: 799 kr/md
- Adds: Multiple accounting systems, custom AI rules, team activity overview, personal onboarding

## Competitors

- Apacta: Order management and time tracking. No CRM, no email, no AI.
- Minuba: Order management and invoicing. No email, no AI.
- Cliro.ai: AI missed-call SMS auto-reply only. No CRM, no quotes.
- e-conomic: Accounting software. Required by accountants, not built for daily use.
- Håndværkersupporten: Outsourced human admin. Expensive, not scalable.

## Contact

- Email: hej@joeyai.dk
- Website: https://joeyai.dk